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Why use a third party to interview your
important customers?
You could use the telephone to
interview the 20% of your customers who make up 80% of your income. Or the
Internet. Or email. Or plain old white-envelope reply-back mailers. But studies
show that doesn't work. First of all, it's an impersonal way to get personal
information. Your 'customer surveys' will probably get set aside. Or ignored.
Or answered too quickly to give you the details you need. Most of the time, all
of the above methods fail to address the burning issues on the minds of your
customers. thirdpartyinsight has a better solution to get honest answers about
the important issues in your business relationships. It's based on
'face-to-face' conversations focused on questions about your products, service,
procedures, staff, costs, response time, and the way you've solved problems in
the relationship. It's a 1-on-1 customized interview between your customer and
one of our Associates - an objective interviewer who knows your business and
your customer's industry. Yes, this costs more than a postage stamp. But think
of it as an insurance premium on maintaining a meaningful relationship with
your bread-and-butter business.
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